As you create content, build relationships with your customers online, establish trust and ultimately establish a presence online; Google will begin to like you. However, this will take time. While you wait and slowly pick up organic traffic and start converting; It is a good strategy to employ a paid advertising campaigns that will help draw people into your network and sustain your business flow as you pick up organically. At Magnifier Marketing, we place the biggest emphasis on research and planning in order to identify all possible options to increase sales and drive your business to the next level.